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The Resource Center The Resource Center

The Response Center, an eastern Pennsylvania full service market research firm, was looking for a new brand identity. WLG created a logo that is as dynamic and energetic as the company itself. The name was shortened to TRC and a new marketing tagline was created to strengthen the mark. TRC's core disciplines are data collection, analysis and reporting. TRC's new mark is clean, progressive and now being used on all internal and external marketing communications.



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